Wang Xufeng, a national first-class writer and winner of Mao Dun Literature Prize, took the theme of West Lake as the creative background, combined with the deep origin of Chinese wine culture, profoundly interpreted the essence of Wenchuang wine with his rich literary experience and profound cultural insight, and brought a wonderful cultural speech to the guests on the spot.Wang Dongling, a famous calligrapher and professor of China Academy of Fine Arts, gave Maotai the inscription "Shun Tian Jing Ren Ming Li Hou De". The short eight words condensed the brewing wisdom of generations of Maotai craftsmen and the persistent insistence of generations of Maotai people on excellent quality, and also endowed Wenchuang wine with richer artistic value and cultural connotation.At the press conference, the leading guests attending the event came to the stage to start the device button. In the countdown of the scene, Wenchuang Liquor was officially launched, marking the deep integration of the IP of Maotai and West Lake.
Xin Chen, secretary and chairman of the Party Committee of Zhongda Group Co., Ltd., Luo Chang and Li Jing, members and vice presidents of the Party Committee, and Xu Binyi, secretary and chairman of Zhongda Yunshang Co., Ltd.; Ji Keliang, the old leader of Maotai Group, Wan Bo, member of the Party Committee and deputy general manager, and Xiang Ping, member of the Party Committee and deputy general manager of Maotai Liquor Co., Ltd. attended the event."In addition to letting consumers feel the quality and appearance of products, the profound cultural charm behind it is very important." At the press conference, Zhang Chaoyang, chief designer of Maotai Industrial Design Center, believed that Maotai's meeting with the West Lake was the ultimate expression of oriental poetry and romance. At the same time, the Maotai cultural taster introduced the characteristics of the wine body and tasting skills in detail, so that the guests on the scene could immerse themselves in the mellow charm of the West Lake.Wang Dongling, a famous calligrapher and professor of China Academy of Fine Arts, gave Maotai the inscription "Shun Tian Jing Ren Ming Li Hou De". The short eight words condensed the brewing wisdom of generations of Maotai craftsmen and the persistent insistence of generations of Maotai people on excellent quality, and also endowed Wenchuang wine with richer artistic value and cultural connotation.
Product design culture sharing and tasting skills explanationInk-dyed Xizi has a long wine rhyme. At the press conference, the opening of "Drinking West Lake" led everyone to appreciate the unique charm of West Lake as a world cultural heritage; The dance performance "After the Rain" based on "The Legend of the White Snake" made everyone taste a love story spanning thousands of years. The immersive sitcom "The Order of the West Lake in Maotai", which combines three forms of poetry, dance and drama, tells the story of Maotai brand culture and ingenuity with the natural beauty and humanistic spirit of the West Lake ... In a series of wonderful interpretations, Maotai's sauce flavor and the charm of the West Lake have written a cultural movement in the light snow season.Kweichow Moutai December 31, 2024 23:28 Guizhou
Strategy guide 12-13
Strategy guide 12-13
Strategy guide 12-13
Strategy guide 12-13
Strategy guide
12-13
Strategy guide
12-13
Strategy guide
Strategy guide
Strategy guide
Strategy guide
Strategy guide 12-13
Strategy guide 12-13